The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages, in results returned by the Google search engine.
A Google bomb (or "link bomb") is Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search, often with humorous or political intentions. Before 2007, Google's search-rank algorithm could rank a page higher if enough other sites linked to that page using similar anchor text (linking text such as "miserable failure"); but Google changed the ranking by January 2007 to instead list pages about the repeated linking of that text. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.
The term Googlewashing was coined in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to
search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management
(ORM) or Search Engine Reputation Management
(SERM) strategy for organizations or individuals who care about their online presence.
Template:Business Strategy Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).
Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing.
Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006.Rebecca Lieb was named editor-in-chief the following month.
Google's Matt Cutts has called Search Engine Watch "must reading." Yahoo's Tim Mayer has said that it is the "most authoritative source on search."
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.[1]. The Pay Per Click (PPC) lead Search Engine Marketing Professional Organization (SEMPO), also includes search engine optimization (SEO) within its reporting, but SEO is a separate discipline with most sources, including the New York Times defining SEM as 'the practice of buying paid search listings' the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing.
Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
A bill changer is a dedicated vending machine that accepts bank notes and dispenses coins. In some cases the machine subtracts a small amount (e.g. 5 cents) as a surcharge for the transaction. In other cases no charge is made. This latter is particularly common where the merchant expects the coins to be used on the spot in other vending machines. Electronic bill changers are often found at laundromats, video arcades, and next to other vending machines, especially those that lack bill validators.
Ayna means Where in the Arabic language, and it is also the name of an Arabic language search engine that was launched April 15th, 1997 (source:Whois database). The site started with an Internet directory service published in Arabic with the following encodings: CP1256, ISO_8859-6, and an image format. By 2002, the company adopted UTF-8 as its main Arabic encoding format.
In the Arabic search field, Ayna relied on an in-house software called at that time "nathra". Nathra, written in Perl, allowed Ayna to index and search Arabic content in the supported Arabic encodings. Nathra continued to be in use by Ayna until 2005, after which it migrated to a FAST search engine solution, after porting the Arabic linguistics to the new platform.
Type about:config in the
address bar, Then look for the following entries, and make the corresponding changes.
* network.http.max-connections-per-server=32
* network.http.max-persistent-connections-per-proxy=16
* network.http.max-connections=64
* network.http.max-persistent-connections-per-server=10
* network.http.pipelining=true
* network.http.pipelining.maxrequests=200
* network.http.request.max-start-delay=0
* network.http.proxy.pipelining=true
* network.http.proxy.version=1.0
You may have noticed that everytime you open my computer to browse folders that there is a slight delay. This is because Windows XP automatically searches for network files and printers everytime you open
Windows Explorer. To fix this and to increase browsing significantly:
1. Open My Computer
2. Click on Tools menu
3. Click on Folder Options
4. Click on the View tab
5. Uncheck the Automatically search for network folders and printers check box
6. Click Apply
7. Click Ok
8. Reboot your computer.
File Transfer Protocol (FTP) is a network protocol used to exchange and manipulate files over a TCP computer network, such as the internet. An FTP client may connect to an FTP server to manipulate files on that server.
Short for File Transfer Protocol, the protocol for exchanging files over the Internet. FTP works in the same way as HTTP for transferring Web pages from a server to a user's browser and SMTP for transferring electronic mail across the Internet in that, like these technologies, FTP uses the Internet's TCP/IP protocols to enable data transfer.
FTP is most commonly used to download a file from a server using the Internet or to upload a file to a server (e.g., uploading a Web page file to a server).
Short for Simple Mail Transfer Protocol, a protocol for sending e-mail messages between servers. Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another; the messages can then be retrieved with an e-mail client using either POP or IMAP. In addition, SMTP is generally used to send messages from a mail client to a mail server. This is why you need to specify both the POP or IMAP server and the SMTP server when you configure your e-mail application.
SMTP uses a style of asymmetric request-response protocol popular in the early 1980s, and still seen occasionally, most often in mail protocols. The protocol is designed to be equally useful to either a computer or a human, though not too forgiving of the human. From the server's viewpoint, a clear set of commands is provided and well-documented in the RFC. For the human, all the commands are clearly terminated by newlines and a HELP command lists all of them. From the sender's viewpoint, the command replies always take the form of text lines, each starting with a three-digit code identifying the result of the operation, a continuation character to indicate another lines following, and then arbitrary text information designed to be informative to a human.
Bill Gross (William T. Gross, fl. 2000s) is an American business manager. Born in 1958, he grew up in Encino, California. He founded GNP Loudspeakers (now GNP Audio Video), an audio equipment manufacturer; GNP Development Inc., acquired by Lotus Software; and Knowledge Adventure, an educational software company, later acquired by Cendant. Gross graduated with a Bachelor of Science in Mechanical Engineering (1980) from the California Institute of Technology.
He founded the business incubator Idea lab in March, 1996, and serves as the company's Chairman of the Board and Chief Executive Officer. He is also credited as the creator of the Sponsored Search model of search advertising where advertisers pay when their ad is clicked.
Gross serves on the boards of numerous companies. He is also a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design.
One company founded by Gross, GoTo.com, Inc., was the first company to successfully provide an Internet search engine which relied upon sponsored search results and pay-per-click advertisements. Goto.com was later renamed Overture Services Inc. and was then acquired by Yahoo! to provide their Yahoo! Search Marketing products.
Another Gross company Energy Innovations is working on development of a rooftop concentrated photovoltaic solar collector for flat-roofed commercial buildings. They completed the world's largest corporate solar installation at Google's headquarters in 2006.
Hypertext Transfer Protocol (HTTP) is an application-level protocol for distributed, collaborative, hypermedia information systems. Its use for retrieving inter-linked resources led to the establishment of the World Wide Web.
HTTP development was coordinated by the World Wide Web Consortium and the Internet Engineering Task Force (IETF), culminating in the publication of a series of Requests for Comments (RFCs), most notably RFC 2616 (June 1999), which defines HTTP/1.1, the version of HTTP in common use.
HTTP is a request/response standard between a client and a server. A client is the end-user; the server is the web site. The client making a HTTP request—using a web browser, spider, or other end-user tool—is referred to as the user agent. The responding server—which stores or creates resources such as HTML files and images—is called the origin server. In between the user agent and origin server may be several intermediaries, such as proxies, gateways, and tunnels. HTTP is not constrained to using TCP/IP and its supporting layers, although this is its most popular application on the Internet. Indeed HTTP can be "implemented on top of any other protocol on the Internet, or on other networks. HTTP only presumes a reliable transport; any protocol that provides such guarantees can be used."
Typically, an HTTP client initiates a request. It establishes a Transmission Control Protocol (TCP) connection to a particular port on a host (port 80 by default; see List of TCP and UDP port numbers). An HTTP server listening on that port waits for the client to send a request message. Upon receiving the request, the server sends back a status line, such as "HTTP/1.1 200 OK", and a message of its own, the body of which is perhaps the requested resource, an error message, or some other information.
A computer that delivers (serves up) Web pages. Every Web server has an IP address and possibly a domain name. The server then fetches the page named index.html and sends it to your browser.
Any computer can be turned into a Web server by installing server software and connecting the machine to the Internet. There are many Web server software applications, including public domain software from NCSA and Apache, and commercial packages from Microsoft, Netscape and others.
Spamdexing (also known as search spam or search engine spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful.
The success of Google at both producing better search results and combating keyword spamming, through its reputation-based Page Rank link analysis system, helped it become the dominant search site late in the 1990s. Although it has not been rendered useless by spamdexing, Google has not been immune to more sophisticated methods. Google bombing is another form of search engine result manipulation, which involves placing hyperlinks that directly affect the rank of other sites.
Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing.
Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.
Google's Matt Cutts has called Search Engine Watch "must reading." Yahoo's Tim Mayer has said that it is the "most authoritative source on search."
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idea lab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
GoTo's business model was based on the idea that its paid listings would make it more relevant than other services, especially for general searches, and web sites that pay more are probably better sites. A similar service had been offered by Open Text in 1996, but this precipitated outcries and bad publicity because searchers at the time did not want the search process more commercialized.
A Web crawler (also known as a Web spider, Web robot, or—especially in the FOAF community—Web scutter) is a program or automated script that browses the World Wide Web in a methodical, automated manner. Other less frequently used names for Web crawlers are ants, automatic indexers, bots, and worms.
This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).
The Organization of Search Engine Optimization Professionals (seopros), is non-profit organization of search engine marketers founded in April, 2001.
The stated goals of the organization are to promote and develop "best practices" for search engine optimization consultants and developers. In addition to providing educational materials and information to consumers, and members of the industry about "best practices," the organization is one of the first to offer certification on search engine optimization.
SEOPros.org is referenced to by numerous online resources to SEO, including the leading SEO forums including Webmaster world.com, High Rankings Forum, SearchEngineWatch.com Forums, SEO Chat, Digital Point Forums and others. USA Today advised website owners that want to improve their search engine rankings to hire an SEO consultant with affiliations to the Better Business Bureau and SEOPros.org.
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.
