Social Media Marketing

A Web crawler (also known as a Web spider, Web robot, or—especially in the FOAF community—Web scutter) is a program or automated script that browses the World Wide Web in a methodical, automated manner. Other less frequently used names for Web crawlers are ants, automatic indexers, bots, and worms.

This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).

The Organization of Search Engine Optimization Professionals (seopros), is non-profit organization of search engine marketers founded in April, 2001.

The stated goals of the organization are to promote and develop "best practices" for search engine optimization consultants and developers. In addition to providing educational materials and information to consumers, and members of the industry about "best practices," the organization is one of the first to offer certification on search engine optimization.

SEOPros.org is referenced to by numerous online resources to SEO, including the leading SEO forums including Webmaster world.com, High Rankings Forum, SearchEngineWatch.com Forums, SEO Chat, Digital Point Forums and others. USA Today advised website owners that want to improve their search engine rankings to hire an SEO consultant with affiliations to the Better Business Bureau and SEOPros.org.

Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.