Social media optimization is a set of method for generating promotion through social media, online communities and community websites. Methods of SMO include addition RSS feeds, adding a "Digg This" button, blogging and incorporate third party community functionalities like Flickr photo slides and gallery or YouTube videos. Social media optimization is linked to search engine marketing, but differs in several ways, mainly the focus on driving traffic from sources other than search engines, though better search ranking is also a benefit of winning SMO.
Social media optimization is in many ways associated as a technique to viral marketing where word of mouth is shaped not through friends or family but through the use of network in social bookmarking, video and photo sharing websites. In a similar way the appointment with blogs achieves the same by sharing satisfied through the use of RSS in the blogsphere and special blog search engines such as Technorati.
Social Media optimization is measured an integral part of an Online Reputation Management or Search Engine Reputation Management approach for organizations or individuals who care about their online attendance.
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