Social Media Marketing

The vast majority (90 per cent) of technology companies has a social media presence, And with Facebook recently signing up its 500,000,000th member and Twitter celebrating the 20 billionth tweets, it is evident that the channel is only going to become more influential.

The recent Putting the Social Back in Social Media report from Wildfire studied the social media activity of the firms included in the 2009 Deloitte Fast Tech 50.It was found that Twitter was the most popular social network with businesses, with 74 per cent tweeting, compared to 72 per cent who use Linked-In and 20 per cent who have a company Facebook profile.

However, while many firms are using social networking sites, Wildfire found that they primarily used them as a distribution channel to push out marketing messages rather than using them to garner feedback from customers.

In fact, many companies were actually ignoring feedback from customers which was given via social networking sites, with 75 per cent of companies who received comments from other Facebook users failing to respond.