Social media marketing works. There is no doubt about that. Social sites are a prime way for an enterprising entrepreneur to promote their online business and build their brand. Facebook, for instance, has an estimated 500 million members and continues to grow at a phenomenal rate. So, using Facebook as part of your social media marketing strategy is good business sense.
What can you do to help safeguard your privacy on Facebook?
Here are a few timely tips:
• Understand how the “Like” button works. If you click on the universal Like button from anywhere on the World Wide Web, you should be aware that you are authorizing Facebook to post your internet activity directly into your Facebook profile as well as your friends’ news feeds. In other words, everyone will be able to see where you have been on the internet. This could prove to be mighty embarrassing, especially for an online merchant, depending on the websites you might visit in your spare time.
• Use Facebook’s Applications and Websites privacy settings. When you visit that page on Facebook, you will see an option called “Instant Personalization.” You should UN-check the Allow button. This will opt you out of instant sharing such as the Like button and will delete your info from Facebook’s partner sites.
• Decide how much information you want your Facebook friends to be able to share about you. To tweak your privacy settings in this area, go to the Applications privacy setting page and uncheck the appropriate boxes, depending on how much you are willing to share.
You will need to keep an eye on things regarding your Facebook privacy, as more changes and new applications will probably come along in the future.
Facebook is an awesome platform for social media marketing, but you should be proactive in protecting your privacy!
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