Americans spent more time on social networks than email sites. Just in the past year, social networking's popularity has surged. In June 2009, internet users spent 15.8 percent of their online time on social-media sites; two months ago, that figure had risen to 22.7 percent.
Not only did social networking best email - which garnered 8.5 percent of users' online time in June - gaming did, too. Driven by the popularity of games accessed through social-media sites, gaming took up 10.5 percent of Americans' internet time.
Social networking, gaming and email, account for 40 percent of people's time on the web.
Among social-networking properties, Facebook was far and away the most popular. Eighty-five percent of social networking occurs on Facebook, which recently added its 500 millionth member. The site is so popular that it has - at various times - surpassed Google as the most-visited site on the internet. Facebook has yet to irrevocably seize the lead from Google, but that day may be nearing; shows, social networking is a phenomenon with staying power.
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