Social Media Marketing

Location based social network applications are a part of the fastest growing sectors of the digital world. Every day, millions of users broadcast their whereabouts to millions of complete strangers through services such as Foursquare, Gowalla, Brightkite and Loopt.

While new technology will always have its evangelists and naysayers, since their introduction, location based social networks have realized more than their share of critics. Recent surveys have shown that these design flaws may affect women more than men.

 

These applications have become incredibly popular for the same reasons that social networking sites like FaceBook add millions of users each week Social networks, and especially LBS apps, prove that people want and even need to be connected to other people, even if they are complete strangers!

There are many benefits to these LBS apps. Users can take advantage of partnerships with businesses that offer coupons and discounts for merchandise. They can contact their friends and share best entrees at a hot, new restaurant. Foursquare users can meet old friends and find new friends and if they are bored, they can play games.