Software Company Adobe Systems Incorporated revealed today that it has added new features and functionality to the Adobe Online Marketing Suite, powered by Omniture. Among the new features are the latest release of Adobe Search Center +, which is designed to make it easier for marketers to optimize Facebook ads and also includes support for the Google Display Network.
Other enhancements include real-time personalization of content for native Blackberry and Android mobile apps and reporting and dash boarding enhancements.
Adobe also announced that in future all Omniture products will feature Adobe branding and Omniture will transition to an "ingredient brand" with the phrase "powered by Omniture".
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