Social Media Marketing

Interactive Intelligence’s routing and reporting technology with Buzzient’s social media analysis tools to track content on sites such as Facebook, Twitter and LinkedIn.

Users are able to search for defined keywords, which will be picked up by the Buzzient software and then routed as an email message to an appropriate individual or department by the Interactive Intelligence technology. “Most organisations today understand the benefits of social media applications, from improved customer service and retention, to better products and services.

Without integration to a company’s communications routing and reporting systems, however, there is a far greater chance for wrong, inappropriate or inefficient responses, which can turn minor customer annoyances into major public crises.”