Social Media Marketing

Hackers are winning the enterprise security fight according to a Cisco’s 2010 mid-year security report.

The industry is now so highly advanced that malware writers are copy-protecting their own malware and are both better funded and more better than the forces of IT security.

Social media is also a new threat vector. The report found half of all staff ignored company policy and accessed social networking sites on company systems and 27 per cent manually change their security settings to allow them to do so.

Many of these people are using social games, with seven per cent of Facebook users spending 68 minutes per day playing the game. Mafia Wars and Café World were the next most popular games.

Social networking sites are particularly vulnerable to click-through attacks using malware-laden web pages. However, over the last year the effectiveness of these attacks has only risen by a negligible amount, showing users are becoming more security aware.