YouTube and Twitter can be hard for companies to keep up. Banyan Branch, a 3-year-old company founded by Alex Garcia and Dave Hanley, is trying to help the likes of MTV, Disney and Parallels manage, track and participate in online conversations in new ways.Marketers should forget the standard advice when it comes to using social media marketing, claims one industry expert.
All the conversation is on Facebook nowadays, (Among its creations was the fabulously funny "I'm on a Mac" rap video). We chatted with Garcia -- who leads the 53-person Seattle company -- for our latest installment of Startup of the Week. We help our clients to influence the conversation about their brands or initiatives on the social web. We listen to the online conversation, create sharable content, enlist influential brand champions, and address customer concerns. Basically we make our clients rock stars online.
0 comments:
Post a Comment