Facebook, Myspace, Twitter and other social networking sites are doubtless leaders in the social media. They gave the platform for people to keep in touch with friends, post comments and make new friends. And they have tools that enable advertisers to market their products and services 24/7 for free or at some cost.Thanks to the internet boom, most businesses now have diverse means of advertising their products and services to potential customers, anywhere, anytime. Gone are the days when the big three of marketing (tv, radio and print media) dominated the advertising world.
Now, the internet has gradually become a less costly and more effective means of advertising for most businesses, both small and big. And this trend is a result of the increase in social networking.If you own a business, the internet is now a great place to advertise. Instead of only advertising in the print and press media, where you have to constantly hope that newspaper-buyers spot your advert, hear it on radio, or come across it while watching tv; you can now advertise in a medium which is used by almost everybody, most of the time.
Apart from the marketing opportunities available, the social media also brings together businesses and customers. Most businesses can now put out twitter posts about their products and services. Others also keep customers updated via Facebook and benefit from friend to friend recommendations and general visibility that’s having more merits compared to print and press (tv, radio, newspapers, magazines etc.) advertising.
0 comments:
Post a Comment